footwear benchmarks
How the whole category behaves — the baseline your self-benchmark ranks against.
AllbirdsBrooksHokaNew BalanceNikeOn
Distributions
Send frequencymedian 1.9/wk
Max discount depthmedian 20%
Urgency languagemedian 16%
Category read
What the data says right now.
- 6 brands tracked · median cadence 1.9/wk, median peak discount 20%.
- Deepest discounter: Hoka (40% off).
- Highest cadence: Nike (2.2/wk).
Promo calendar — discount depth by week
When the category discounts, and how deep. Warmer = deeper. Plan your sale window around the gaps.